Wholesomely Connected Coaching
CASE STUDY
Web Design - Brand - SEO - E-commerce
Wholesomely Connected, led by Anne Matthews, is a platform focused on Baby Body Language, pre/perinatal education, and holistic parent-child bonding.
Initially, Anne built her website herself, but after publishing her book "What is My Child Telling Me That I’m Not Getting… Yet," she sought a more polished, responsive design. Her new site needed to align better with her brand, include
e-commerce capabilities and be SEO-friendly to reach a broader audience while maintaining a cohesive and professional look.
The Before
The Challenge
Wholesomely Connected came to us with a set of challenges that are all too familiar to micro and solo entrepreneurs:
Outdated Platform: Their existing Wix website wasn’t responsive, which meant it didn’t adapt well to mobile devices
Lack of SEO Optimization: The site wasn’t optimized for search engines, making it difficult for potential customers to find them online.
Brand Inconsistency: The previous website lacked a cohesive brand identity. The design elements were inconsistent, and it didn’t convey the brand’s personality or values effectively.
No E-commerce Functionality: With a newly published book to promote, Wholesomely Connected needed an integrated e-commerce solution to drive sales directly through their website.
Our apraoch
At Yellow Zest, we know that a strong online presence is essential for any business, especially for micro and solo entrepreneurs who need to make every interaction count. Here’s how we tackled Wholesomely Connected’s website challenges:
Platform Upgrade to Squarespace: We transitioned the website from Wix to Squarespace, a platform that offers better functionality, design flexibility, and ease of use.
Fully Responsive Design: We designed a website that looks fantastic and works flawlessly on all devices. This ensures that Wholesomely Connected’s audience of busy parents can access the site easily from anywhere.
Brand Cohesion: We worked closely with the client, Anne, to develop a design that truly reflects their brand. Using consistent colors, fonts, and imagery, we created a cohesive look that aligns with their mission to support parents in raising healthy, happy families.
SEO Optimization: To improve search engine rankings and increase visibility, we implemented SEO best practices throughout the website. From keyword-rich content to meta tags and alt text, we made sure that the site is optimized to attract organic traffic.
E-commerce Integration: We integrated e-commerce functionality into the site, allowing Anne to sell their newly published book directly to their audience. The e-commerce setup is straightforward and user-friendly, making it easy for customers to make purchases.
The Results
Here’s what Wholesomely Connected gained with their new Squarespace website:
Increased Mobile Traffic: The fully responsive design has led to a significant increase in mobile traffic.
Enhanced Brand Identity: The new site showcases Wholesomely Connected’s brand in a cohesive and visually appealing way, helping to build trust and recognition among their audience.
Improved SEO: With SEO optimization, the website is now much easier to find on search engines. This has led to an increase in organic traffic, bringing more potential customers to the site.
Boosted Sales: The integrated e-commerce functionality has streamlined the process of purchasing the newly published book, resulting in a boost in sales.
Streamlined User Experience: The website’s intuitive navigation and organized layout make it easy for visitors to find the information they need.
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Words of satisfaction
I've been delighted with the work done by Juliana, from Yellow Zest Digital Agency in creating and designing my website. I was guided and managed through the process effortlessly. Even though I didn't have previous experience with using the communication portal Juliana quickly and patiently brought me up to speed. Juliana is very professional and readily instils confidence in her work. I'd thoroughly recommend Yellow Zest to other entrepreneurs. Fabulous job!
Anne Matthews from www.wholesomelyconnected.com
Have all the tech taken care of in your business and a website
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If you want to focus on what you do best, I’d love to take the tech off your plate and launch a website you love.
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